Virgin Media O2
Enter platform
For Virgin Media O2 reverse logistics & circularity

The intelligence layer for
circular devices.

A Circular Device Control Tower across phones, routers, tablets and accessories. Route optimisation, device-level traceability, emissions accounting, DPP-readiness and commercial value recovery — in one evidence-grade platform.

0+
Devices given a 2nd life (2025)
0
Network units circularised (2024)
0
Cumulative circular actions
London HubManchester Store ClusterBirmingham ReturnsLeeds StoresGlasgow StoresBristol StoresBelfastGXO DaventryCTDI MalmesburyRecycler — RotherhamLike New DC
Live route
MAN → GXO · −14km saved
Avoided emissions
+1,820 tCO₂e YTD

One control tower. Four operating layers.

Sits above O2 Recycle, store systems, GXO, CTDI, couriers and recyclers — ingest, optimise, evidence and commercialise.

Ingest

One trusted device-level ledger across stores, partners and recyclers.

  • O2 Recycle, GXO, CTDI
  • EPOS & courier scans
  • Recycler certificates

Optimise

Emissions-aware route, mode and consolidation engine.

  • Lower kgCO₂e/device
  • EV & rail switching
  • Batch movement

Evidence

Per-IMEI circular passport for WEEE, ESG, Scope 3 and DPP.

  • Chain of custody
  • Data wipe certificates
  • Audit-ready exports

Commercialise

Next-best-action engine maximises recovered value & avoided waste.

  • Resale / refurb / parts
  • Like New stock pipeline
  • Avoided procurement

Sustainability as margin, not overhead.

Better routing lowers cost. Better grading increases resale. Faster refurb improves stock availability. Trust features increase take-back. The platform shows measurable improvement in both transport cost and carbon per recovered device.

kgCO₂e / device
−12.4%
km / device
−14.2%
Recovery rate
91.3%
Audit-ready evidence
100%